Pragmatic Business Strategy: Seven Ways to Make Marketing Work

In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity. At best, it is a flawed strategy.

How can your company be one of those success stories that market and grow their business during challenging economic times? Read full article...

Chronicles of a Sales Leader: Tough Times Call for Solid Leadership

Downward revenue and earnings reports dominate business headlines. The "R" word echoes on the tongues of our nation's most trusted financial experts. It seems impossible to avoid a conversation about the economy with friends and coworkers. Yet despite the uncertain economy, sales leaders are likely to see no adjustment in their quota. Read full article...