Using the Recession as an Opportunity

A primary theme of the high-energy general session on Day Two of the Nielsen Consumer360 conference was encouraging attendees to use the current recession as a learning opportunity, in order to build better relationships with consumers and/or reinvent business models. Read full aricle...

Don't Send Your Resume

The recommendations in this article buck conventional wisdom to make the job-seeker stand out from the crowd better. How can these same principles be applied to marketing letters? Read full article...

Pragmatic Business Strategy: Seven Ways to Make Marketing Work

In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity. At best, it is a flawed strategy.

How can your company be one of those success stories that market and grow their business during challenging economic times? Read full article...