The Way I See It: End the Discounting Habit

I learned the danger of discounting the hard way when I started my consulting business 15 years ago. We got a call from a company that seemed to be interested in our services. We leapt at the opportunity and presented a solid proposal with what I felt was a fair fee.
The prospective customer responded by asking for a lower fee. We agreed, but as soon as we lowered the fee, he asked for a still lower one. Read article...